Vacancy marketing is about highlighting the vacancy to active and passive job seekers, with the aim of getting them to apply. Vacancy marketing enables companies to be better positioned to fill vacancies with the right candidates. In order to realise their growth targets.
How can you ensure your vacancy stands out in a tight labour market? Vacancy marketing is the solution. Using a tailor-made campaign, communicating in your name, we ensure optimum reach of your vacancy/vacancies.
Every recruitment campaign starts with research. How large is the group we want to reach? How active are they? And via which channels can we best reach them? Using extensive labour market analysis, we know precisely what our target group looks like and which message we can use to encourage them to submit an application.
Next, we conduct an intake to focus in more detail on the role in question. We rewrite the job ad, design banners in the right style and develop a media strategy so we know for certain that your vacancy is visible on the most appropriate channels. The result? A smart, tailor-made campaign with the potential to instil enthusiasm in talents for a job within your organisation.
We develop creative, effective and conversion-oriented campaigns. From making banners to optimising the campaign - we are responsible for the entire campaign process which is always personalised.
Every message is published from in-house channels and according to the right look & feel of your organisation. This enables us to make a positive contribution towards Employer Branding
Vacancy marketing is data-driven and conversion-oriented. This means that we can adopt a conversion-oriented approach for the desired result.
For vacancy marketing, depending on the vacancy, we use social media, job search engines, geo targeting, remarketing and/or content marketing.
We are the most experienced player in the market with a proven track record nationally and internationally. We have been active for over 20 years in various organisations and a wide range of sectors in the Benelux.
By developing a strong employer branding strategy, we help organisations become the brand of choice among their key target groups. By being present at the right time and place, we establish links with the necessary talent.