Project Description

Ephemeral recruitment marketing

Since its establishment, Nespresso has set the trend in the global coffee market. Contributing to a small moment of ultimate happiness with the best quality coffee. We developed an ephemeral marketing (content available for a limited period) recruitment campaign that seamlessly aligns with this mission.

Goal: Recruit Sales Associates

To stand out in a content-driven world and pique interest in working at Nespresso, we created eye-catching Instagram Stories ads. Content that was only available for a 24-hour period and brought a small moment of happiness. This form of job marketing suits our innovative approach and target group-oriented way of recruiting, as the recipient decides if, and when, they would like to view the Nespresso update. In this campaign, leading to a higher conversion rate than other ads.

We believe ephemeral marketing is an excellent asset to job marketing and employer branding.


  • Constant visibility of Nespresso as a Retail employer
  • Distinctive recruitment campaign among a sought-after target audience
  • Higher conversion than ads in the timeline


Would you like to find out more about the possibilities of job marketing? Jolien Bijhouwer, (Recruitment Marketer) is happy to tell you more.


Send Jolien a Whatsapp message

Project Details