Project Description

Ephemeral recruitment marketing

Since its establishment, Nespresso has set the trend in the global coffee market. Contributing to a small moment of ultimate happiness with the best quality coffee. We developed an ephemeral marketing (content available for a limited period) recruitment campaign that seamlessly aligns with this mission.

Goal: Recruit Sales Associates

To stand out in a content-driven world and pique interest in working at Nespresso, we created eye-catching Instagram Stories ads. Content that was only available for a 24-hour period and brought a small moment of happiness. This form of job marketing suits our innovative approach and target group-oriented way of recruiting, as the recipient decides if, and when, they would like to view the Nespresso update. In this campaign, leading to a higher conversion rate than other ads.

We believe ephemeral marketing is an excellent asset to job marketing and employer branding.

Result:

• Constant visibility of Nespresso as a Retail employer
• Distinctive recruitment campaign among a sought-after target audience
• Higher conversion than ads in the timeline

Would you like to find out more about the possibilities of job marketing? Jolien Bijhouwer, (Recruitment Marketer) is happy to tell you more.